Bespoke AI systems
built around how your business actually works.
We help UK businesses adopt AI properly — from strategy and team training to designing, building and implementing tailored solutions that plug into real operations. AI Staff are one outcome — not the whole story.
AI solutions that handle real tasks: enquiry handling, quoting, booking, internal knowledge, staff workflows, CRM-aware support and automation — with safe escalation and measurable outcomes.
Strategy → Design → Build → Implement
End-to-end consultancy and delivery. We build what you need, then deploy it safely.
AI Staff (Capability)
When suitable, we create AI team members that follow SOPs and operate inside workflows.
We don’t sell “AI tools”. We build AI that runs your workflows.
Every business is different. We design solutions around your processes — not a one-size-fits-all template. The goal is simple: save time, improve quality, increase conversion — and keep humans in control.
Your services, pricing logic, policies, SOPs and edge-cases — structured into a system that can be trusted.
We map tasks end-to-end (capture → qualify → route → act), then build AI that follows the process.
Web, messaging, email, calendars, CRM and internal tools — connected so AI works with your business, not alongside it.
Capture requirements, ask the right questions, apply your logic, propose next steps, escalate only when ready.
SOP support, instant knowledge, guided workflows, and reduced repetitive admin across teams.
Resolve properly, avoid “chatbot frustration”, and escalate by rules and risk — not guesswork.
Ask qualifying questions, identify intent, capture details, and route leads by fit and priority.
AI only works when it knows your business — and has clear rules.
We translate your real-world operations into usable AI behaviour: what to ask, what to capture, what to do next, and when to stop and hand over to a human.
Services, pricing, policies, SOPs, FAQs, exceptions, and escalation triggers — organised for reliability.
Safe refusal rules and human escalation based on risk, uncertainty, and SOP boundaries.
We improve performance using real conversations and measurable outcomes — not opinions.
A rounded consultancy offering — with real implementation behind it.
We work with leadership and operational teams to identify the right AI opportunities, then design and deliver bespoke solutions that integrate cleanly into the business.
Define the use-case, ROI, risks, data needs, governance, and success criteria — before building anything.
- Opportunity mapping and prioritisation
- Feasibility + risk assessment
- Data and integration planning
- KPIs and implementation roadmap
Custom AI systems built around workflows, SOPs and operational logic — not generic templates.
- Operational AI for quoting, booking, support
- Workflow automation and task handling
- Internal knowledge and SOP support
- AI Staff when it fits the delivery
Connect AI to the systems and channels your business uses — then deploy safely with testing and monitoring.
- Website, messaging, email and calendar flows
- CRM-aware processes and routing
- Testing, rollout and quality control
- Reporting and governance
Bring your team with you: practical training, usage standards, governance, and ongoing optimisation.
- Team training and adoption support
- Playbooks, prompts and SOP alignment
- Review real conversations for improvements
- Continuous optimisation cycles
A clear, accountable delivery method — without the fluff.
Most AI projects fail due to weak scoping, missing rules, and no ownership. Our delivery method is built to avoid that: define success, build around workflows, deploy safely, and iterate based on real performance.
Discovery
We identify your highest-impact operational opportunities, constraints, and success criteria.
Design
We map workflows, SOPs, knowledge, guardrails and escalation rules into a workable spec.
Build & integrate
We implement the solution across the right channels and systems, then test with real scenarios.
Deploy & optimise
Go live with monitoring. Improve performance using real conversations and measurable outcomes.
AI applied across your business — not just customer chat.
We build tailored solutions for different functions. The common thread is operational value: less repetition, better quality, faster throughput, and clearer control.
AI is only useful when it’s designed around tasks, rules and outcomes. We don’t “add AI” to your business — we build systems that perform operational work reliably.
AI Staff is one way we deploy operational AI — when it’s the right fit.
Sometimes the best delivery format is an AI “team member”. Other times it’s automation, internal tooling, or an embedded system in quoting, booking, CRM, or support. We recommend the right approach based on your operations — not a product.
AI Staff follow rules: what to ask, what to do next, when to escalate, and how to stay compliant.
Built on your services, policies, pricing logic and edge-cases — so responses are reliable.
They know when to stop and involve a human — based on risk, uncertainty and SOP boundaries.
Meet customers where they already are.
AI works best when it fits your existing customer journeys and internal operations — not when it forces new behaviour.
Enquiry handling, qualification and support — designed to reduce frustration.
Consistent responses, lead capture, routing, and quick escalation when needed.
Automate follow-ups, capture context, propose times, and confirm next steps.
SOP and policy support for teams — consistent, searchable, and controlled.
Better context, better qualification, better outcomes — plugged into your stack.
Policy-led behaviour, escalation rules, monitoring, and performance reporting.
Common questions
Straight answers to the things decision-makers actually care about.
Do you build bespoke AI, or are these templates?
Bespoke. We design around your workflows, SOPs, knowledge, and integrations. If a template fits, we’ll still tailor it to your operations and rules.
Is this just “AI agents”?
No. Agents are one delivery format. We also build workflow automation, internal tooling, CRM-aware processes, and operational AI embedded into how work gets done.
How do you stop chatbot frustration?
By building around decision logic and boundaries: what the AI can answer confidently, what it must ask, and when it must escalate. Then we optimise using real conversations.
How quickly can we deploy?
Most engagements start with a focused workflow (enquiries → qualification → routing). Once proven, we expand safely into additional functions and integrations.
What about governance and risk?
We implement guardrails, escalation triggers, and reporting so the AI behaves consistently and safely. High-risk areas stay within human control by design.
Let’s map one workflow and turn it into a working AI solution.
Bring one operational pain (enquiries, quoting, booking, internal knowledge, support load). We’ll identify the best AI approach, what it would take to implement, and what success looks like — in measurable terms.
If AI isn’t the right answer for your situation, we’ll tell you.
- Your workflow today (step-by-step)
- Where time is wasted or quality drops
- What the AI should do vs what humans keep
- Knowledge, rules, and escalation boundaries
- How we’ll measure success